That entirely depends on your point of view, perhaps influenced by your cultural upbringing, perhaps influenced by your coach and fellow players, perhaps some other set of circumstances. Cheating is not as black and white as some would like to think, which is why, as we move toward the semi-finals of the 2010 World Cup, we're consumed with the recent performances of Luis Suarez of Uruguay and Arjen Robben of Holland that had profound influences on their respective teams advancing out of the quarter-final round.